How responsible is your marketing? Judge for yourself by asking these seven questions:
- Are you working from a strategic marketing plan that’s driven by consumer insights?
- Are you using the right marketing resources for the right reasons?
- Does your marketing respect all its audiences?
- Has your organization been recognized for its corporate responsibility efforts?
- Are your charitable efforts strategically aligned with your organizational goals?
- Has your organization built trust with all of its audiences?
- Are you happy with your marketing results?
If you answered “no” to any of the above questions, you may want to consider scheduling a Responsible Marketing Assessment.
Part gap analysis, part competitive and creative review, our Responsible Marketing Assessment is an objective evaluation that enables you to set the priorities necessary with any marketing endeavor.
Benefits of the assessment
- Gives you an opportunity to see how we work before making a major investment in our services
- Allows us to make the best recommendations for your next steps, based on your strategic, tactical and creative needs
- Gain the benefit of our initial thoughts on your marketing, even if you decide not to take things further
How it works
- We’ll lead a collaborative and comprehensive discussion regarding your company, category, customers and competition—we like to call it the Four Cs
- Together, we’ll review your marketing, discuss your goals and learn what’s worked (and what hasn’t) with your previous marketing efforts
- We will also review any immediate project needs and discuss project requirements and timing
- After the meeting, our team will prepare and present its findings in a multi-page slide presentation and discussion
- The learning from this process form a solid foundation for future planning and projects
- If you decide to proceed with Outsource Marketing, we’ll develop a detailed estimate for a fully integrated and responsible marketing program
Ready to schedule a Responsible Marketing Assessment?
